Carly Natalizia

Carly Natalizia’s Biography

Carly Natalizia has the distinction of being Gymshark’s inaugural Chief Digital Officer. She is a member of the company's senior leadership team and reports directly to Ben Francis, Gymshark’s Founder and CEO.

Carly joined gym wear brand Gymshark in 2022 as Vice President, Marketing and was swiftly elevated to the position of Global Marketing Director where she impressed with her wealth of industry experience and authentic, empathetic leadership style. During her tenure, Gymshark has strengthened its online presence and set new benchmarks in engaging with the digital-savvy fitness community.

In her role as Chief Digital Officer at Gymshark, Carly oversees the company’s entire digital ecosystem, bringing the digital marketing and digital customer experience under one virtual roof. As Gymshark continues to expand globally, Carly’s input and expertise will be pivotal in steering the brand towards new heights of success.

Before joining Gymshark, Natalizia honed her skills in various sectors, developing a keen understanding of digital strategies, consumer behaviour online, and the... Carly Natalizia has the distinction of being Gymshark’s inaugural Chief Digital Officer. She is a member of the company's senior leadership team and reports directly to Ben Francis, Gymshark’s Founder and CEO.

Carly joined gym wear brand Gymshark in 2022 as Vice President, Marketing and was swiftly elevated to the position of Global Marketing Director where she impressed with her wealth of industry experience and authentic, empathetic leadership style. During her tenure, Gymshark has strengthened its online presence and set new benchmarks in engaging with the digital-savvy fitness community.

In her role as Chief Digital Officer at Gymshark, Carly oversees the company’s entire digital ecosystem, bringing the digital marketing and digital customer experience under one virtual roof. As Gymshark continues to expand globally, Carly’s input and expertise will be pivotal in steering the brand towards new heights of success.

Before joining Gymshark, Natalizia honed her skills in various sectors, developing a keen understanding of digital strategies, consumer behaviour online, and the mechanics of e-commerce platforms. She spent over 15 years in financial services with high-profile companies such as Bank of America, MBNA and Virgin Money before transitioning into the retail sector as Chief Marketing Officer at The Very Group.

Whilst at The Very Group, Carly also served as a member of The University of Liverpool Management School’s advisory board where she offered guidance in several ways including helping the school to engage with the global business community.

Carly is passionate about supporting, coaching and inspiring female leaders. She has a degree in criminology from Lancaster University and an MBA from the University of Leicester. READ MORE VIEW LESS

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Gymshark names first Chief Digital Officer

Carly Natalizia’s Background

Gymshark

Chief Digital Officer

Feb 2024 - Present

Solihull, UK

Gymshark is a British gym wear brand founded in 2012. Headquartered in Solihull, UK, it has grown significantly, achieving a valuation of over £1 billion by 2020. Gymshark has made a significant impact in the fitness industry, especially through its innovative use of influencer marketing.

Gymshark

Global Marketing Director

Jun 2022 - Feb 2024

Carly joined Gymshark as VP Marketing, International. After 8 months in the role she was promoted to Global Marketing Director.

The Very Group

Chief Marketing Officer

Feb 2019 - May 2024

London, UK

The Very Group is a UK-based online retailer and financial services provider, known for its digital department store brands such as Very and Littlewoods. Carly Joined as Customer Management and Performance Marketing Director before swiftly being promoted to CMO.

Virgin Money

Marketing Director, Virgin Money Digital Bank

Oct 2013 - Dec 2018

London, UK

Virgin Money is a UK-based financial services brand, part of the Virgin Group. It offers banking, savings, mortgages, credit cards, and investment products, focusing on innovation and customer service to stand out in the competitive banking sector. Carly joined as Head of Marketing, Cards & Spending Accounts before becoming Marketing Director for Virgin Money Digital Bank.

NatWest Group

Head of Customer Acquisition

Apr 2011 - Oct 2013

Edinburgh, UK

NatWest Group is a major British banking and financial services company. As Head of Rewards for NWG's credit card customers, she oversaw a budget of £25mn. She moved into the role of Head of Customer Acquisition where she was responsible for developing strategic marketing plans and campaigns.

Bank of America

Head of Marketing

May 2006 - Apr 2011

Chester, UK

During her tenure at BoA UK, Carly rose to the position of Head of Marketing, reporting to the CMO. She was responsible for the acquisition of new customers through all channels, led a team of over 50 employees and oversaw a £20mn budget.

MBNA

Acquisition Marketing Manager

Sep 2001 - May 2006

Chester, UK

After graduating from university, Carly joined MBNA on a fast-track management programme. She became Acquisition Marketing Manager where she was responsible for all data driven marketing activity.

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