Iain St John

Iain St John’s Biography

Iain St John is a multi-faceted entrepreneur, investor, and philanthropist with extensive leadership experience in various sectors. He is the inspirational owner and strategic lead at 22 Family Office, a privately held portfolio of diverse investments and assets. 22 Family Office also offers consultancy services to businesses, both new and established.

Iain's bold vision and commitment to meeting stakeholder expectations form the foundation of all his endeavours. Through the implementation of accelerated growth strategies, Iain maximises the potential of 22 Family Office's investments in wellness and beauty businesses, digital platforms, property, private aviation, and the recruitment and payroll sector.

As Chairman and Group Strategic Lead at The 44 Group, Iain is involved with several wellness brands. These include Grey Wolfe, a private members' wellness club located in West London.

Iain's property investments are managed through 33 Property, a real estate company that seeks out unique and distinctive properties and maximises their potential through skilful and sympathetic... Iain St John is a multi-faceted entrepreneur, investor, and philanthropist with extensive leadership experience in various sectors. He is the inspirational owner and strategic lead at 22 Family Office, a privately held portfolio of diverse investments and assets. 22 Family Office also offers consultancy services to businesses, both new and established.

Iain's bold vision and commitment to meeting stakeholder expectations form the foundation of all his endeavours. Through the implementation of accelerated growth strategies, Iain maximises the potential of 22 Family Office's investments in wellness and beauty businesses, digital platforms, property, private aviation, and the recruitment and payroll sector.

As Chairman and Group Strategic Lead at The 44 Group, Iain is involved with several wellness brands. These include Grey Wolfe, a private members' wellness club located in West London.

Iain's property investments are managed through 33 Property, a real estate company that seeks out unique and distinctive properties and maximises their potential through skilful and sympathetic renovation.

With over twenty years involvement in the recruitment and payroll sector, Iain remains an influential advocate for holistic change and compliance, and is at the forefront of entrepreneurial discourse within the sector.

Iain's philanthropic efforts are carried out through The BE11A JS Foundation. Headquartered in Grenada, the Foundation supports deserving individuals and community-based projects worldwide, with a particular emphasis on charities that align with Iain and his family. READ MORE VIEW LESS

Iain St John’s Background

Twenty Two Family Office

Owner & Strategic Lead

Jan 2020 - Present

London, UK

Twenty Two is a privately held family office with a wide range of investments and assets. By leveraging Twenty Two’s collective expertise and resources, the portfolio benefits from inspirational leadership, strategic business planning, integrated operations and the skills of experienced management teams dedicated to meeting predetermined goals.

The 44 Group

Chairman & Group Strategic Lead

Mar 2022 - Present

London, UK

The 44 Group is the parent company of Grey Wolfe, Ethical Good, Make Time Count, GOALD, and House of Grey Wolfe.

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Philanthropy

The Be11a JS Foundation

Co-Founder

Jan 2022 - Present

Saint George's, GD

The BE11A JS Foundation supports deserving individuals and community-based projects globally. Their initiatives are rooted in compelling narratives and range from aiding the Maasai tribe and rhino conservation in Tanzania to empowering young women’s education in Costa Rica and assisting a children’s home in Grenada

Thought Leadership

Emerging Trends in Digital Platforms: What to Expect in 2025

Author

Dec 2024

Iain St John looks at how the digital marketing industry is changing as it leverages AI to bridge the physical-digital divide. While AI enhances customer experiences, digital platforms must balance innovation with ethics, data security, and sustainability. Platforms prioritising trust, transparency, and societal impact will thrive, fostering long-term growth and cementing customer loyalty.

News and Insights

Author

Iain St John provides his thoughts on diverse matters such as navigating property risk, AI in business aviation, and wellness-tech.

Business Interests

Grey Wolfe

Owner & Non Executive Strategic Lead

London, UK

Grey Wolfe is an exclusive members-only space in Barnes, a picturesque area of South West London. Grey Wolfe merges cutting-edge scientific advancements with personalised attention to offer a comprehensive selection of 360 treatments, meticulously designed to restore wellness and invigorate their clientele.

Ethical Good

Owner & Non Executive Strategic Lead

London, UK

Ethical Good advises companies on implementing sustainable and ethical practices. They specialise in CSR strategies, environmental sustainability, helping businesses align their operations with global standards for social and environmental responsibility. They also work with charities to advise on fundraising and funding strategies.