Jennifer Prosek

Jennifer Prosek’s Biography

Jennifer Prosek is Founder of Prosek Partners and currently serves as the firm's Managing Partner. Prosek Partners is a leading international financial communications and marketing consultancy with offices in New York, London, Boston, Los Angeles, and Connecticut.

With a team of highly-experienced professionals, Prosek Partners offers a wide range of services, including media relations, financial communications, marketing & digital, investor relations, and issues management. The firm has received many accolades in the US and abroad, including named Corporate Agency of the Year by The Holmes Report, listed as an Inc. 5000 Fastest Growing Company for the past nine years, and was ranked among the 50 most powerful firms in NY by The New York Observer in 2018 and 2019.

This success can be attributed in large part to Prosek’s ability to develop, motivate, and position their employees to be more entrepreneurial and owner-like. This approach to leadership is the premise of Jennifer’s first book “Army of Entrepreneurs: Create an Engaged and Empowered Workforce for Exceptional Business Growth.”... Jennifer Prosek is Founder of Prosek Partners and currently serves as the firm's Managing Partner. Prosek Partners is a leading international financial communications and marketing consultancy with offices in New York, London, Boston, Los Angeles, and Connecticut.

With a team of highly-experienced professionals, Prosek Partners offers a wide range of services, including media relations, financial communications, marketing & digital, investor relations, and issues management. The firm has received many accolades in the US and abroad, including named Corporate Agency of the Year by The Holmes Report, listed as an Inc. 5000 Fastest Growing Company for the past nine years, and was ranked among the 50 most powerful firms in NY by The New York Observer in 2018 and 2019.

This success can be attributed in large part to Prosek’s ability to develop, motivate, and position their employees to be more entrepreneurial and owner-like. This approach to leadership is the premise of Jennifer’s first book “Army of Entrepreneurs: Create an Engaged and Empowered Workforce for Exceptional Business Growth.” This philosophy and her success led to wide recognition. PRWeek has included her on their annual “Power 50” list and she was inducted into the Arthur W. Page Society, of which she currently sits on the Board. Jen also serves on the Advisory Board of Signal AI, one of the world’s fastest-growing applied AI companies, and the Board of BritishAmerican Business.

Jennifer earned a BA in English Literature from Miami University and an MBA from Columbia University. She is a frequent speaker at events, both in the private sector and at universities. These include the United States Small Business and Entrepreneurship’s annual conference, The National Collegiate Entrepreneurs’ Organization’s annual conference, the WE Inspire Summit, as well as events at Yale and Syracuse Universities. READ MORE VIEW LESS

Jennifer Prosek’s Newsfeed

Prosek Partners Named Best PR & Communications Firm at Private Equity Wire’s Awards

Jennifer Prosek’s Background

Prosek Partners

Founder, CEO & Managing Partner

Jun 1995 - Present

New York, NY, USA

With its highly-specialized team of experienced and driven professionals, Prosek Partners effectively delivers a full range of communications solutions to financial and professional services companies. Prosek is one of the few domestic, mid-size firms that offers global capabilities through its New York and London offices and its international network.

Current Board Positions

Signal AI

Advisory Board

Feb 2021 - Present

London, UK

Signal AI provides customers with a platform that makes sense of content across millions of sources from an array of channels to spot, interpret, and recommend the things you need to know when you need to know them.

Arthur W. Page Society

Board of Trustees

New York, NY, USA

The Arthur W. Page Society is the world's leading professional association for senior public relations and corporate communications executives and educators.

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Previous Board Positions

Partnership for the Homeless: New York City

Board of Directors

New York, NY, USA

The Partnership for the Homeless is committed to building a just and equitable society and creating lasting community change through solution-oriented programs and policy initiatives that will eliminate the root causes of homelessness.

PR Council

Board of Directors

New York, NY, USA

The mission of the PR Council is to helping grow talent, revenue, profit, and reputation for Member agencies and the industry. It is the only association dedicated to agencies with public relations offerings.

Media

Jennifer Prosek | Nailing the Narrative

Podcast

Aug 2024

Jen speaks to Ted Seides on Capital Allocators and shares her thoughts on the emerging market of branding in private markets and the importance of 'nailing the narrative'. The conversation also covers the trends driving capital flows.

Money Maze Podcast

Guest Host

Jul 2023

The Money Maze Podcast welcomed Jennifer Prosek, Founder of Prosek Partners, as its Guest Host for July. Throughout the series, Jen had fascinating conversations with guests from the likes of The New York Stock Exchange, Tulco LLC, 8VC, and the Central Intelligence Agency.

What Is Your Family Brand? - A Brief Reflection

Featured

Sep 2021

In this article for Family Health Report, Jennifer Prosek shares her insights on the importance of family brands for family offices, which depend on clear communication and narrative to maintain relevance, reputation and unity.

Turning Setbacks Into Success with Prosek Partner’s Jennifer Prosek

Interview

Jul 2021

Jennifer Prosek discusses her humble beginnings on the Beyond Barriers podcast by speaking on how she managed to turn her bad luck into good luck and how women can advance in the competitive workplace. As a word of advice, she says: “It's really important to know what you stand for and align it to where you work or what you do.”

Jennifer Prosek – Business Development and Leadership in a Virtual World

Interview

Feb 2021

New York, NY, USA

Jen Prosek joins Capital Allocators to discuss the evolution of marketing and brand development in asset management and how the pandemic has accelerated trends already in place. She also discusses business development in a virtual world, including building a digital profile, developing a presentation style, handling significant world events, differentiating from others, and nailing the narrative.

Marketing implications of a digital world

Featured

Apr 2021

Jennifer Prosek is quoted in an article for Hedgeweek describing Prosek's current work and the ways in which stakeholders respond to information about a company. She says: “We’ve seen funds of all shapes and sizes double down on communications and marketing, as they realised they couldn’t get the job done without having these elements in place."

Coffee Break with Prosek Partners' Jennifer Prosek

Interview

Oct 2020

New York, NY, USA

Founder & CEO of Prosek Partners, Jennifer Prosek, joins PR Week to discuss the agency’s performance during lockdown and its role in the financial sector.

Capital Allocators Podcast

Jennifer Prosek: Branding an Asset Management Firm

2019

New York, NY, USA

This interview covers the foibles of professional marketing in asset management, building a brand, measuring a successful branding effort, managing the story of weak performance, and describing the differences in hedge fund and private equity branding.

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Publications

Leveraging Effective Communications and Branding to Achieve Differentiation in the Private Markets in 2023 and Beyond

Author

Dec 2022

New York, NY, USA

Jen Prosek discusses the importance of communication, branding, culture and sustainability for financial services firms to differentiate themselves in a market that is currently burdened by uncertainty and caution.

Leading in Volatile Times Newsletter

Author

In this newsletter, Jennifer Prosek shares her experiences, thoughts and ideas on how to interact with clients and provide inspiration in the workplace. By offering tips and sharing stories, she gives insights into successfully managing a company.

How Jan Van Meter's Selfless Act Changed My Life

Author

Oct 2022

New York, NY, USA

The act of telling the truth, even when it’s not in your best interest, can stick with you for your entire career, says Jennifer Prosek, recalling a lesson from the late Jan Van Meter.

Reflections on Women's Equality Day

Author

Aug 2021

In honor of Women's Equality Day, Jennifer Prosek discusses the importance of progress and diversity while reflecting on her family's history. She also touches upon Prosek as a female-run firm that empowers women and supports gender equality.

To Speak or Not to Speak – That is the Question: Communications Advice for CEOs in These Volatile Times

Author

Jan 2021

In a time when the US is in need of healing, Jennifer Prosek asks: How much should business leaders say or weigh in? In this piece, Jennifer shares some thoughts for business leaders to consider, including what type of leadership employees will expect and how to plan your inauguration communications strategy.

Army of Entrepreneurs: Create an Engaged and Empowered Workforce for Exceptional Business Growth

Author

New York, NY, USA

In Army of Entrepreneurs, Jennifer discusses the keys for any company in building a workforce dedicated to generating new business, creating new products and services, and sustaining growth. She teaches readers how to motivate, train, and reward their employees and discusses the many ways that leaders and companies can transform their workforce and reap the rewards.

"Annoyingly Committed"

Author

Dec 2020

New York, NY, USA

As part of Prosek Partners' 'Leading in Volatile Times' Newsletter, Jennifer Prosek discusses the need for leaders to be 'annoyingly committed to your people. To your clients. To the quality of your product or service. To innovation. To your humanity.' More than ever, due to the pandemic altering nearly all aspects of our lives, Jennifer says this philosophy serves to inspire those around you.

'Private Equity Pivots to Productivity with Increased Investment in Digital, Video and Virtual Platforms'

Author

Jun 2020

New York, NY, USA

In this article, Jen Prosek discusses a “pivot to productivity” that has occurred due to the Covid-19 lockdowns. She defines this as companies “looking for new ways to operate short and long term in the virtual world and making big investments in digital.” She goes on to discuss some key trends she has seen in the private equity industry.

Culture During Times of Crisis

Author

May 2020

New York, NY, USA

In this article for O'Dwyer's PR, Jen Prosek shares her thoughts on what leaders can do to strengthen their company's culture as they manage their way through the Covid-19 pandemic.

Prosek Partners: Unboxed Thoughts

Author

New York, NY, USA

Unboxed Thoughts is Prosek Partners' platform to share ideas on business, events, and a wide range of other topics.

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Memberships

The Columbia Business School Women's School

President

2022 - Present

New York, NY, USA

The Columbia Business School Women's School was launched in 2018 to promote and inspire women in business by cultivating an engaged and supportive community amongst alumnae, faculty and students.

Wall Street Journal | CEO Council

Member

New York, NY, USA

The WSJ CEO Council is a network of the world’s most influential business leaders driving the next era of industry, policy and the global economy.

Awards & Recognition

PR Week: US Power List 2024

Honoree

Jul 2024

Jen Prosek was named as one of the 50 most powerful people in the US PR industry by PR Week.

Notable Advertising, Marketing and PR 2022: Jennifer Prosek

Honoree

2022

New York, NY, USA

Jennifer Prosek was recognized on Crain's Notable in Marketing and PR list for her achievements in brand management and strategic communications as the leader of Prosek Partners.

Observer | The Best PR Firms in America 2022

Honoree

Mar 2022

New York, NY, USA

Prosek has been recognized as one of Observer's "The Best PR Firms in America 2022," citing several of the firm's accomplishments and major hires from the past year.

Crain’s New York Business’ Notable in Marketing and PR

Honoree

2021

New York, NY, USA

Crain’s New York Business' Notable in Marketing and PR list recognizes marketing and PR professionals in the Greater New York City area who have used their skills and leadership to deliver significant value to clients.

Top Financial Communications Pros

Honoree

Oct 2020

New York, NY, USA

Business Insider placed Jennifer Prosek, Founder, CEO & Managing Partner of Prosek Partners, on its list of the top 15 financial public relations pros CEOs call when their companies need help the most.

Forbes | America's Best PR Agencies

Honoree, Prosek Partners

Oct 2020

New York, NY, USA

Forbes partnered with market research firm Statista for its inaugural ranking of America’s Best PR Agencies 2021. To develop the list, Statista surveyed more than 12,700 experts and 20,500 customers who nominated more than 5,000 firms.

Observer PR Power List: The Most Powerful PR Firms of 2019

Honoree

New York, NY, USA

Prosek Partners was honored for its work and success with a spot on Observer's 2019 PR Power List.

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Speaking Engagements

SALT New York

Moderator

Sep 2022

New York, NY, USA

Jen Prosek served as a moderator of two panels: 'Credit Investing, Market Opportunities and Shaping a Firm's Future' and 'American Technology Exceptionalism: Restoring Our High-Tech Advantage'.

Women's Private Equity Summit 2022

Mar 2022

As part of the Women's Private Equity Summit, Jennifer Prosek spoke on how to build a brand both as an individual and as a brand.

5th Annual Women in Leadership Conversational Coffee

Panel Member

Mar 2021

Jennifer Prosek, Founder & CEO of Prosek Partners, joined leading women in the alternative investment industry for a conversation on a range of topics, including the future of women’s networks, diversity, the role of leadership for women in the new normal and how women are adapting to a virtual world and working from home.

Signal AI Leadership Summit 2021

Session Speaker

Jan 2021

For the session titled 'How Reputation and Leadership Can Drive Innovation' at the Signal AI Leadership Summit 2021 event, Jennifer Prosek, Founder & CEO of Prosek Partners, and Eileen Murray, Chair of FINRA, shared their thoughts on the role of leadership, reputation and how organizations can take on the issue of reskilling workers.

Global PR Summit 2020

Speaker

Oct 2020

Jennifer Prosek took part in a panel titled 'Thriving Rather Than Just Surviving in 2020'. The panel highlighted firms and their dynamic CEOs that have demonstrated a unique ability to overcome the multiple obstacles of 2020 to create opportunities, as well as the lessons that they learned along the way and expect to carry into 2021 and beyond.

Yale School of Management CEO Summit

Participant

Jun 2020

The Yale CEO Summit & Mayors College was titled 'Economic Rejuvenation: Safely Bringing Corporations and Communities out of COVID Caves.' Yale Professor and Senior Associate Dean Jeff Sonnenfeld led a discussion that looked at economic rejuvenation and returning to normalcy, and also focused on the social justice issues that have dominated everyone’s attention in recent days.

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