Sian Keane

Sian Keane’s Biography

Sian Keane is Chief People Officer at gym wear brand, Gymshark, and a highly respected leader in the field of human resources.

At Gymshark, Sian is responsible for the company's people strategy, focusing on transforming the business into an international omnichannel enterprise and a globally iconic British brand. Her role is crucial as Gymshark aims to attract, develop, and retain world-class talent to support its ambitious growth plans.

Sian joined Gymshark after an impressive 11-year tenure at Farfetch, a technology platform for the luxury fashion industry. During her time at Farfetch, Keane played a key role in the company's growth, scaling the workforce from just 100 to over 7,000 employees worldwide, and successfully integrating ten acquisitions.

Prior to her role at Farfetch, Sian spent over 15 years working in the recruitment industry, honing her skills as a resourcing expert.

Throughout her career Sian has demonstrated an ability to manage large, diverse teams while fostering a culture that prioritises diversity, inclusion, and sustainability. Her commitment... Sian Keane is Chief People Officer at gym wear brand, Gymshark, and a highly respected leader in the field of human resources.

At Gymshark, Sian is responsible for the company's people strategy, focusing on transforming the business into an international omnichannel enterprise and a globally iconic British brand. Her role is crucial as Gymshark aims to attract, develop, and retain world-class talent to support its ambitious growth plans.

Sian joined Gymshark after an impressive 11-year tenure at Farfetch, a technology platform for the luxury fashion industry. During her time at Farfetch, Keane played a key role in the company's growth, scaling the workforce from just 100 to over 7,000 employees worldwide, and successfully integrating ten acquisitions.

Prior to her role at Farfetch, Sian spent over 15 years working in the recruitment industry, honing her skills as a resourcing expert.

Throughout her career Sian has demonstrated an ability to manage large, diverse teams while fostering a culture that prioritises diversity, inclusion, and sustainability. Her commitment to sustainability and inclusion is further evidenced by her involvement with the Fashion Minority Alliance where she has been instrumental in advancing educational initiatives and community partnerships that promote diversity within the fashion industry.

Beyond her executive roles, Sian is involved in the startup ecosystem as an advisor and angel investor. She focuses on founder-led businesses, providing strategic guidance and support. Sian currently serves as a Non-Executive Director at MPB, a platform for buying and selling used photography and videography equipment, and she previously advised Motorway, an online marketplace for selling cars. Additionally, she is a founding investor in GetHarley, an online platform that connects individuals with experienced skincare practitioners for personalised dermatology consultations. READ MORE VIEW LESS

Sian Keane’s Newsfeed

Drapers

Gymshark hires Farfetch Chief People Officer

Sian Keane’s Background

Gymshark

Chief People Officer

Sep 2024 - Present

Solihull, UK

Gymshark is a British fitness apparel brand founded by Ben Francis in 2012. Known for its stylish and high-performance gym wear, it has gained a global following through social media and innovative marketing, becoming a leader in the fitness industry.

Farfetch

Chief People Officer

Aug 2018 - Jun 2024

London, UK

Farfetch is a British e-commerce platform founded in 2007. It connects customers with luxury fashion from over 1,400 brands, boutiques and department stores around the world, offering a unique shopping experience for high-end clothing and beauty products.

Farfetch

Various HR roles

Apr 2013 - Aug 2018

London, UK

Before her promotion to CPO in 2018, Sian was responsible for Farfetch's global people strategy, working with HR teams in the UK, Portugal, Russia, USA, Brazil, China, Hong Kong and Japan.

StartHR Consulting

Director

Dec 2012 - Apr 2013

StartHR provides HR consultancy and direct sourcing support to early-stage companies that do not require an in-house team. Their services include HR policy development, process optimisation, direct talent sourcing, assessment and selection, as well as guidance on employment legislation and contract management.

Reed Consulting

Practice Director

Jun 2008 - Nov 2012

Sian’s role involved generating new business opportunities for Reed Consulting in talent acquisition and management. She developed strong client relationships and engagement with key stakeholders to design and execute innovative HR and resourcing solutions.

Reflect (HR Consultancy)

Client Relationship Manager

Nov 2004 - Jun 2008

As Client Relationship Manager, Sian was responsible for new business and overseeing the development of HR consulting and recruitment process outsourcing (RPO) solutions for professional and senior-level hires across various industries.

Hudson

Senior Consultant

2000 - 2004

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Other Business Interests

GetHarley

Angel Investor

Jun 2023 - Present

GetHarley is a telehealth platform offering personalised skincare consultations. It connects users with experienced practitioners for tailored advice and medical-grade products, addressing concerns from acne to ageing.

LocalGlobe

Senderwood Fellow

Jun 2019 - Present

London, UK

LocalGlobe is a venture capital firm that focuses on seed and impact investments, supporting ambitious founders and startups.

Current Board Positions

MPB

Non-Executive Director

Aug 2023 - Present

MPB is a global platform for buying, selling, and trading used photography and videography equipment. Founded in 2011, it recirculates over 500,000 items annually, offering affordable, inspected, and warrantied kit to photographers and videographers worldwide.

Previous Advisory Roles

Motorway

Advisor

Aug 2022 - Sep 2024

London, UK

Motorway is a UK-based online marketplace for used cars, connecting sellers directly with over 5,000 verified dealers. It offers a fast, free, and convenient way to sell cars, ensuring competitive prices and secure transactions.

Interviews

Meet the Founders - Sian Keane

Interview

Sep 2020

Sian talks to FMA about how her career in human resources and fashion came about, and the challenges she faced. She also offers advice for young people in the black and minority community who wish to become a people officer.

Specialist Courses

London Business School

Finance for Non-Finance Executives

2017

London, UK

Ealing, Hammersmith & West London College

Certificate in Human Resource Management

2012

London, UK

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Charitable Interests

Fashion Minority Alliance

Founding Member, Education and Community Partnerships Committee

Sep 2020 - Present

London, UK

Fashion Minority Alliance is a non-profit organisation promoting diversity, equity, and inclusion in the fashion and beauty industries. It supports BIPOC and historically marginalised creatives through meaningful initiatives, fostering long-term change within the industry.

Sian Keane’s Education

Deakin University

Science, BSc (First Class Honours)

1991 - 1993

Chief People Officer

Gymshark

Solihull, UK

Sian Keane’s Biography

Sian Keane’s Newsfeed

Sian Keane’s Background

Other Business Interests

Current Board Positions

Previous Advisory Roles

Interviews

Specialist Courses

Charitable Interests

Sian Keane’s Education

Company

Legal

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