Andrew White

Andrew White’s Biography

Andrew White is a trailblazing entrepreneur in the sports and entertainment industries.

Andrew is active within three inter-related businesses and serves as: Chairman of 5Oceans International, a sports and health technology investment firm; Chairman and CEO of 5Oceans Partnership, his commercial entertainment business; and Chair of ISH, The Institute of Sports Humanities, providing an education platform for sports leaders worldwide.

During the early part of his career, Andrew engaged in the sports marketing sector, and was responsible for growing WSM Communications into Europe’s second-largest sports marketing agency. WSM operated across multiple territories and was acquired by BEN, Bill Gates’ entertainment group. Andrew White is a trailblazing entrepreneur in the sports and entertainment industries.

Andrew is active within three inter-related businesses and serves as: Chairman of 5Oceans International, a sports and health technology investment firm; Chairman and CEO of 5Oceans Partnership, his commercial entertainment business; and Chair of ISH, The Institute of Sports Humanities, providing an education platform for sports leaders worldwide.

During the early part of his career, Andrew engaged in the sports marketing sector, and was responsible for growing WSM Communications into Europe’s second-largest sports marketing agency. WSM operated across multiple territories and was acquired by BEN, Bill Gates’ entertainment group.

Andrew White’s Newsfeed

Loughborough University and the Institute of Sports Humanities launch Leadership in Sport Master's

Andrew White’s Background

5Oceans Partnership

Executive Chairman

Jul 2016 - Present

London, UK

Andrew is the founder of this commercially-focused Sports Marketing organisation, which aims to deliver global commercial solutions for rights holders and brands in Sports. 5Oceans has a strong team operating in Europe, Asia, North and South America.

Institute of Sports Humanities, University of Buckingham

Chairman

2017 - Present

Buckingham, UK

Andrew supports and partners with the University of Buckingham as Chairman of The Institute of Sports Humanities. The University is the first to offer Sports Industry MA degrees in Education, Startups and Commercial Deals.

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Other Business Interests

Who Knows Wins

Investor & Director

2017 - Present

Caerphilly, UK

A social gaming platform, Who Knows Wins (WKW) lets family, friends and co-workers compete in leagues, utilising their talent, knowledge and luck to predict the outcomes of nearly any athletic event. Through socialisation, the WKW Team is attempting to improve gambling's negative image. The platform is more about community than it is about money.

Current Board Positions

Institute of Sports Humanities, University of Buckingham

Non-Executive Chairman

2017 - Present

Buckingham, UK

Andrew supports and partners with the University of Buckingham as Chairman of The Institute of Sports Humanities. The University is the first to offer Sports Industry MA degrees in Education, Startups and Commercial Deals.

Media

Financial Times

Simon Kuper: how to pick a winning team

Sep 2019

London, UK

In an interview with the Financial Times, Ed Smith, Founder of The Institute of Sports Humanities discusses the methods of improving performance.

Sport Industry Group

Institute of Sports Humanities Learning

Jul 2019

London, UK

The Sports Industry Group held an interview with the leaders and key figures at the Institute of Sports Humanities: Ed Smith, Director and Co-Founder in addition to National Selector for England Cricket; Professor Tony Collins, Senior Research Fellow and Module Leader; and Dr J Simon Rofe, Senior Research Fellow and Assistant Programme Director.